Bringing the Booze to You

Following up the earlier post about concerns being raised about on-line alcohol sales. This research from the United States suggests that there is a need to do some urgent research into whether on-line retailers have effective age control policies in place.

Here’s what they found:

The study participants successfully purchased alcohol on 45 out of 100 tightly controlled attempts. They did not use fake IDs, and they had to provide their real IDs when asked. Only 12 orders failed immediately when the participant placed the online order or shortly afterward. (more stats below.)

“We were amazed at how easy it was,” says Rebecca Williams, the UNC researcher who led the study. “With just a few clicks on their computers or smartphones, kids can order alcohol and have it delivered to their homes.” And if one website denies them access to alcohol, there are thousands of other sites to choose from.

Read the whole piece here.

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