The Department of Health recently revealed that they’ve stopped contributing to the FRANK advertising budget. A Parliamentary Question by Conservative MP Nick de Bois showed that their last contribution was in 2009/10. The department continues to pay for the helpline, email, SMS and website parts of the service.
But as part of a wider campaign on health and social issues for young people they’ve just launched a YouTube channel. The email I had from the Department puts it this way:
The 401 Show is a new weekly entertainment YouTube show that helps 13-16 year olds to prepare and cope with the pressures of being a teenager, and present a different and healthier perspective on the world. Using popular culture hooks, it will encourage young people to feel comfortable talking about sensitive issues, it’ll cover potentially tricky situations that require difficult choices, such as a how to refuse a cigarette, or what to do if you are worried about drugs, explore why people drink or how to have relationships successfully – things that can potentially have a lasting impact on health and wellbeing.
The first show is up and you can see it below. There’s a short section on drugs – around a story line from Hollyoaks – starting at 4:10.
Meanwhile the Home Office are continuing to invest in advertising for the FRANK service and have produced a number of short ads which will be shown on 4 music against comedy and entertainment programmes during the evenings.
You can see one of the ads below.
The Home Office argue that the point of their advertising is to:
- Increase awareness of the FRANK service
- Increase affinity, trust and credibility of the FRANK service
- Signpost and direct those in need of drug advice to the FRANK service
They have also produced some downloadable resources including leaflets for parents, posters and postcards.