Public Health England have published their Marketing Plan 2013-14 which includes a section on youth. The plan acknowledges that teenagers face a number of pressures and that it’s a time when many choose to smoke, drink, take drugs and have sex for the first time. In response they say:
Our overall marketing objective is to catalyse positive conversations about health between peers and between parents and their children.
They also tell us that their marketing messages will be focused on 11 to 16 year olds on the understanding that once risky behaviours start marketing interventions are much less likely to succeed. Continue reading